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How To Calculate CPC, CTR, eCPM and rCPM? | bannerTag.com

These terms have been thrown around quite a bit in the advertising world, but it can sometimes be quite confusing to understand. If you own a website/blog this will be very useful and will make live easier when hearing or reading these abbreviations…

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Posted by Alvils

I am an experienced Ad Operations Manager. I created a blog so that everyone understands the principles of advertising in very simple to understand language - lets forget about the slang.

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