How to Become a Sports Agent?


Becoming a sports agent can be one of the most rewarding career paths for sports enthusiasts. Agents are creative individuals that shape the sports industry through their management skills and marketing skills. They take care of sports management, contract negotiation, agent representation, agent networking, and agent marketing for sportspersons and sports teams.

To fulfill this role, agents need to have a bachelor’s degree in sports management from a university accredited by the National Association of Collegiate Athletic Association or NCAA and law degree certification (if applicable). Before getting into an agent career, we’ve written down some basic things you should know to make yourself stand out in the industry.

What is a Sports Agent?

A sports agent is a professional that represents athletes during contract negotiations and other financial matters. They manage players’ public images and assist in the management of their careers.

Cleveland Indians’ star shortstop Francisco Lindor is a great example of a sports agent. He has represented several big-name professional athletes, including Carlos Correa, Corey Seager, and Mookie Betts. Sports agents are responsible for recruiting top talent, negotiating contracts, and managing images. This means they are involved in every aspect of their clients’ careers. A sports agent may have a bachelor’s degree or a master’s degree in business or sports management and experience working as an agent for several years before becoming certified by the National Sports Agency (NSA).

A person interested in pursuing a career in sports agenting may need to complete a bachelor’s degree and possibly a master’s degree in business or sports management. This field requires extensive travel as well as knowledge of sports finances, marketing strategy, and public relations communication.

Steps to Become a Sports Agent

Understand the Requirements

Sports agents play a vital role in the professional sports world. They act as the professional representation of sports players, teams, and organizations in all commercial and contractual matters. As agents, their job responsibilities include negotiating contracts and specifying performance-based terms; representing their clients in legal matters; conducting background checks on potential employers; and representing them in interviews and other professional settings. In addition to these responsibilities, they also assist their clients with personal management issues such as career development, marketing strategies, and public relations efforts. To succeed as sports agents, you will need a thorough understanding of the various roles that they can play in an athlete’s career.

Obtain a Bachelor’s Degree

A bachelor’s degree is a minimum requirement for most sports agent positions. However, if you have a bachelor’s degree in a field related to sports management or sports law, it can help you stand out to employers. If you are interested in pursuing sports agent career but aren’t sure whether or not you have the right degree, consider studying sports management or sports law. Master’s and law degrees can also help you succeed in this industry. In addition to having the right educational background, hands-on experience working in the sports industry is essential to success. To further focus your studies and career goals, select a school that has programs related to sports management or sports law.

Learn About Sports Law

Sports agents are professional sports management agents who assist professional athletes in negotiating and conducting contracts, as well as legal matters related to their sports career. A law degree is beneficial to sports agents during contract negotiations and legal matters, especially when it comes to drafting sports contracts.

In addition to law school, aspiring sports agents need a bachelor’s degree in a related field such as sport management. Top agents often have a master’s degree or law degree. To become a successful sports agent, one must have a bachelor’s degree in a related field, strong business skills, and professional experience.

Gain Relevant Experience

If you want to become a sports agent, it’s important to gain relevant experience. Consider taking a course in sports management to gain foundational knowledge about the industry. Additionally, obtaining legal training can help you understand contract negotiation and other legal issues that come with working in sports. You can also volunteer or intern with sports teams or organizations to gain professional experience. Finally, understanding the rules and regulations of the sport and the applicable local, state, and federal laws is essential for agents who represent professional athletes. By gaining relevant experience and learning about the industry from experts, you can ensure success in your career as a sports agent.

Network with Industry Professionals

A sports agent is the professional who handles all the business aspects of a sports contract, from negotiating the terms of the contract to managing the financial and legal affairs of the parties. To become a successful sports agent, you must understand the industry and its players. The best way to do this is by researching and staying up-to-date on industry trends and news. Besides, attending sporting events, conferences, and other industry-related events will help you network with other professionals in the field. Besides professional networking platforms like LinkedIn and social media platforms like Facebook and Twitter, you can also use professional networks, such as Better Team, to connect with employers and recruiters. Reach out to industry contacts for advice and mentorship.

Apply for an Agent Position

To become a sports agent, you must complete a series of steps. First, you must register as an agent with the sports agency’s management group. This involves filling out some paperwork and paying a fee. Then, sports agents act as business managers for athlete clients, negotiating contracts and representing their interests in contract negotiations. To be successful as an agent, you’ll need industry experience and professional connections. Therefore, it may take years to build up the experience and professional network necessary to land your first big client. Sports agents also require insurance coverage and a surety bond from the agency to ensure that they are covered in the event of financial losses. Overall, becoming a sports agent is an involved process that takes time and dedication.

Obtain a License or Certification

A sports agent is a professional who represents professional athletes in sports management. Sports agents help their clients maximize their career potential by negotiating contracts, marketing themselves, and representing their interests in negotiations with teams, sports organizations, and business partners. In order to become a successful sports agent, it is essential to obtain professional licenses or certifications that are specific to the sport you are interested in working in.

It is also recommended to take classes on sports management and negotiation as well as acquire relevant experience through internship programs or through industry-related volunteering activities. The best way to ensure your success as a sports agent is by obtaining a bachelor’s degree in a related field such as sport management and a master’s degree.

Stay Up-to-Date on Industry Trends

It is essential to stay up-to-date on industry trends as a sports agent. Acquiring a law or business degree and passing the bar exam are both important steps to becoming a sports agent. It’s important to know your client’s aspirations, rights, and needs in order to be an effective sports agent. Agents should be knowledgeable about the sport they work in, so it’s essential to obtain the necessary licensing to work legally as a sports agent.

As a professional sports agent, you have significant responsibilities and must be knowledgeable about the sport you work in. Negotiating contracts, managing finances, and handling public image are all duties of a successful sports agent. It’s important to stay up-to-date on industry trends as a sports agent in order to find new opportunities, stay competitive in the industry, and achieve career goals.

Market Yourself as an Agent

As an agent, you must understand the sport and legal language in sports contracts to be able to place clients at clubs that will pay the most. You also need to obtain legal experience to be conversant in all the appropriate terminology and conventions of sports contracts. It’s also important for agents to consider obtaining a formal education to gain knowledge and expertise. Finally, agents must sell themselves as effective agents who can bring fame and fortune to their clients. Overall, it takes professional skills and experience to successfully become an agent in sports.


As you can see, sports agenting is a field that requires a lot of knowledge and experience. You’ll also need to market yourself as an agent and demonstrate your expertise by demonstrating your achievements.  With the tips mentioned above, you’ll be well on your way to becoming a sports agent. If you’re looking to become a sports agent, check out our ebook ‘How to Become A Sports Agent’. It discusses the various aspects of sports agenting in detail and can help you get started!